This is the section that is referred to as white pages in the directory and contains the names and telephones numbers, in addition to the addresses, of people or residents of the city. Though the growth rate of landline numbers is shrinking compared to mobile numbers in all places, there are still enough of these landline numbers that find a place in the first half of the telephone directory. Despite people making online searches for products and services, the old faithful yellow pages still seem to serve the purpose of generating leads for businesses. These directories are also becoming thicker with added categories and establishments all the time. These days, because of the number of telephone users and also business establishments going up manifold, separate yellow pages directories can be seen in most cities. The listings are done in an alphabetical order so if you are looking for a plumber, you have to look under this category and then proceed to find alphabetical listings. This is because there are differential rates for ordinary and attention grabbing content in these yellow pages. You may wonder why some of the businesses are printed in bold and colored fonts whereas some others are given small spaces and small black fonts. It is common for people to find the numbers of plumbers, electricians, doctors, and other service providers after consulting these yellow pages. These are paid listings, which mean that business establishments have to pay an annual fee to get their information printed in these yellow pages. These pages contain names, addresses, and telephone numbers of businesses. The telephone directory of a city has a large section, usually the second or the last one that is made up of yellow colored pages. This article attempts to highlight these differences. However, many people do not know the real difference between white pages and yellow pages of a telephone directory. eBook: Social media advertising for small businesses.Remember the times, especially before the arrival of internet, when a telephone directory used to be of great help to locate people and businesses inside a city? Even today, a telephone directory consists of both white as well as yellow pages that help people to get the names, telephone numbers and the street addresses of other people and businesses.Choosing the right social platforms for your business.Boosted posts vs sponsored ads – what’s the difference?.Social Ads Place ads on social where your customers spend most of their time.Digital display ads – can they drive results for small business?.eBook: Digital display advertising for small business.Yellow Pages Team Tips – Digital Display.Digital Display Place banner ads on other sites your customers visit.
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